For a lot of sites the code is pretty much the sum of the business and the rest is just customer acquisition which plenty of people will have more experience an

For a lot of sites the code is pretty much the sum of the business and the rest is just customer acquisition which plenty of people will have more experience and money and smarts to figure out better and faster than you. Maybe not directly at your expense but it's easy to imagine bidding against competitors you created or gave a head start to in AdWords. There are exceptions, anything where the code is secondary to the community or something like reddit.