4 ms·
humans disproportionately weight the possibility of negative experiences over positive experiences. If people have no bad experience with one product they will
by nazgulnarsil 14y ago
humans disproportionately weight the possibility of negative experiences over positive experiences. If people have no bad experience with one product they will purchase its sequels over the unknown. No one is going to shoulder the psychological costs of switching unless the expected benefit is really big.
This is why branding is so important, and why samsung is smart in their naming scheme. HTC will reap similar benefits by continuing to put out slightly better phones under the same moniker for several iterations, but it will take time for those benefits to accrue. (they should probably call the successors the HTC Two line or something similarly easy to understand).
- malkia 14y agoThis is so not true when comes to the biggest AAA video-games, and fan-boys never happy with them :) - like boycotting them months before the game is released, even making their avatar with a picture of the Boycott, and then later seeing them buying it with the avatar unchanged... Or maybe even movies - well it might work - for Friday bad movie night :)
- nazgulnarsil 14y agoare you applying artistic taste standards rather than box office standards?
- malkia 14y agohave you ever heard of a AAA indie movie?
- notatoad 14y agoI think you're spot on, and a consistent branding scheme will improve their fortunes, but I'm sceptical that the branding they have chosen is going to help much. Samsung is a brand. Galaxy is a brand. Droid is a brand. HTC1X is a model number, something that should be relegated to FCC filings, not a brand you can rely on to sell millions of handsets. I dont blame Sprint for re-branding their One X as the Evo LTE.