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Almost every review I've read has made the case that the One X is superior to the Galaxy SIII, yet the Galaxy is outselling the One X by quite a huge margin. I

Almost every review I've read has made the case that the One X is superior to the Galaxy SIII, yet the Galaxy is outselling the One X by quite a huge margin. I am unable to remember ever seeing a single One X commercial, but know I've seen quite a number of Galaxy SIII ones.

nazgulnarsil 14y ago
humans disproportionately weight the possibility of negative experiences over positive experiences. If people have no bad experience with one product they will purchase its sequels over the unknown. No one is going to shoulder the psychological costs of switching unless the expected benefit is really big. This is why branding is so important, and why samsung is smart in their naming scheme. HTC will reap similar benefits by continuing to put out slightly better phones under the same moniker for several iterations, but it will take time for those benefits to accrue. (they should probably call the successors the HTC Two line or something similarly easy to understand).
- malkia 14y ago
  This is so not true when comes to the biggest AAA video-games, and fan-boys never happy with them :) - like boycotting them months before the game is released, even making their avatar with a picture of the Boycott, and then later seeing them buying it with the avatar unchanged... Or maybe even movies - well it might work - for Friday bad movie night :)
  - nazgulnarsil 14y ago
    are you applying artistic taste standards rather than box office standards?
    - malkia 14y ago
      have you ever heard of a AAA indie movie?
- notatoad 14y ago
  I think you're spot on, and a consistent branding scheme will improve their fortunes, but I'm sceptical that the branding they have chosen is going to help much. Samsung is a brand. Galaxy is a brand. Droid is a brand. HTC1X is a model number, something that should be relegated to FCC filings, not a brand you can rely on to sell millions of handsets. I dont blame Sprint for re-branding their One X as the Evo LTE.
usaar333 14y ago
I actually have seen most being really close. Here's one with the GS3 marginally better - and Galaxy Nexus even better: http://www.theverge.com/products/compare/5588/5239/5258/2946/2783/3272 http://www.theverge.com/products/compare/5588/5239/5258/2946... Agreed though on a lack of marketing. My GF has an HTC Evo 4G design, which most have never even heard of. And it's a damn good phone - even at a year old.
Steko 14y ago
Guess which company wrote a bigger check to Verizon in order for their high end phone to be the big summer model?
- pkulak 14y ago
  If you think LTE was ever going to fly on the One X, you're nuts. The One X has an 1,800 mAh battery, vs 2,100 for the S3.
  - binarycrusader 14y ago
    It flys just fine. Read the verge review of the ATT 4G LTE version.
    - pkulak 14y ago
      Wow, interesting. Thanks.

nazgulnarsil 14y ago

humans disproportionately weight the possibility of negative experiences over positive experiences. If people have no bad experience with one product they will purchase its sequels over the unknown. No one is going to shoulder the psychological costs of switching unless the expected benefit is really big. This is why branding is so important, and why samsung is smart in their naming scheme. HTC will reap similar benefits by continuing to put out slightly better phones under the same moniker for several iterations, but it will take time for those benefits to accrue. (they should probably call the successors the HTC Two line or something similarly easy to understand).

malkia 14y ago
This is so not true when comes to the biggest AAA video-games, and fan-boys never happy with them :) - like boycotting them months before the game is released, even making their avatar with a picture of the Boycott, and then later seeing them buying it with the avatar unchanged... Or maybe even movies - well it might work - for Friday bad movie night :)
- nazgulnarsil 14y ago
  are you applying artistic taste standards rather than box office standards?
  - malkia 14y ago
    have you ever heard of a AAA indie movie?
notatoad 14y ago
I think you're spot on, and a consistent branding scheme will improve their fortunes, but I'm sceptical that the branding they have chosen is going to help much. Samsung is a brand. Galaxy is a brand. Droid is a brand. HTC1X is a model number, something that should be relegated to FCC filings, not a brand you can rely on to sell millions of handsets. I dont blame Sprint for re-branding their One X as the Evo LTE.

usaar333 14y ago

I actually have seen most being really close. Here's one with the GS3 marginally better - and Galaxy Nexus even better: http://www.theverge.com/products/compare/5588/5239/5258/2946/2783/3272 http://www.theverge.com/products/compare/5588/5239/5258/2946... Agreed though on a lack of marketing. My GF has an HTC Evo 4G design, which most have never even heard of. And it's a damn good phone - even at a year old.

Steko 14y ago

Guess which company wrote a bigger check to Verizon in order for their high end phone to be the big summer model?

pkulak 14y ago
If you think LTE was ever going to fly on the One X, you're nuts. The One X has an 1,800 mAh battery, vs 2,100 for the S3.
- binarycrusader 14y ago
  It flys just fine. Read the verge review of the ATT 4G LTE version.
  - pkulak 14y ago
    Wow, interesting. Thanks.