About half of the US was too checked out to vote in the last election. They won't be boycotting anything on any kind of principle, but they may join a boycott i

About half of the US was too checked out to vote in the last election. They won't be boycotting anything on any kind of principle, but they may join a boycott if there is enough social pressure to do so. It's odd that most discussion I've see about boycotts recently (including this article) has framed them as a solitary choice, rather than part of a social movement. It's important to embrace and pay attention to the social aspects of how one pushes for change. This is the real secret sauce in politics.