Not quite the same, but in the UK there was a chain of high street jewellers called Ratners. In the early ‘90s Gerald Ratner, the founder, made some jokes about

Not quite the same, but in the UK there was a chain of high street jewellers called Ratners. In the early ‘90s Gerald Ratner, the founder, made some jokes about the low quality of the products at a talk for the Institute of Directors, including famously comparing them negatively to a prawn sandwich from Marks and Spencer. Unfortunately the talk was videotaped, and was all over the news shortly after. It killed the brand, and lost Ratner his job, although it didn’t kill the company as they owned other brands like H Samuel that they pivoted to.