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I don't understand the name "Strix". It's a name a GPU and motherboard partner of theirs, Asus, uses (used?) for their products. It's impossible for me to read
by mort96 2y ago
I don't understand the name "Strix". It's a name a GPU and motherboard partner of theirs, Asus, uses (used?) for their products. It's impossible for me to read "AMD Strix" and not think of it as some ASU's GPU with an AMD chip in it, or some motherboard for AMD sockets.
Aren't there enough syllables out there to invent a combination which doesn't collide with your own board partners?
- newsclues 2y agoStrix https://en.wikipedia.org/wiki/Strix_(mythology) https://en.wikipedia.org/wiki/Strix_(mythology) Halo is the code name. AMD Ryzen AI MAX 300 is the product name. This continuing to use the code name.
- mort96 2y agoWell, it's a public enough code name that it surprises me that they just used Asus's name.
- damnitbuilds 2y agoConfused me too. Did AMD not know? Or did AMD know and not care?
- 1una 2y agoAMD makes exclusive deals with ASUS regularly. I guess they're just good friends.
- alecmg 2y agooh great, they are not using a confusing name anymore... wait, now they are using a stupid name!
- bombcar 2y agoSpy X Family! AMD is captured.
- DCKing 2y agoI don't think AMD really uses the name "Strix Halo" to market it to a large audience, it's just an internal codename. Just two other recent internal names are "Hawk Point" and "Dragon Range" internally, where Hawk and Dragon are names that MSI and PowerColor use to market GPUs as as well. Heck, PowerColor even exclusively sells AMD cards under the "Red Dragon" name! AMD's marketing names for especially their mobile chips are just so deliberately confusing that it makes way more sense for press and enthusiasts to keep referring to it by its internal code name than whatever letter/number/AI nonsense AMD's marketing department comes up with.
- Keyframe 2y agoI understand it's internal codename, but also can't read it without thinking Asus. Especially considering I have Asus Strix 4090 in my rig.
- casey2 2y agoI thought it was a Halo reference https://www.halopedia.org/Strix-class_harrier https://www.halopedia.org/Strix-class_harrier
- ajma 2y agoReminds me when I was Amazon, one of our tablets was codenamed Thor. We could ask the device what it's codename was and we special cases some functionality for the tablet we built. But it was the same code we used for the android app and it turned out some other tablet manufacturer used the codename Thor and all of a sudden the code was super broken on that device.