> It throws off customers during interviews – "hey, that's not really my sales target!". > > It confuses stakeholders at review time– "what's this data point s

> It throws off customers during interviews – "hey, that's not really my sales target!". > > It confuses stakeholders at review time– "what's this data point supposed to be?" It’s amazing how true this is. Even obviously fake numbers don’t work. I never understood why some people can’t just ignore the numbers.