> As the sibling said, that's not generally how photography licensing works (the photographer usually retains the rights to the photo and licenses it for specif

> As the sibling said, that's not generally how photography licensing works (the photographer usually retains the rights to the photo and licenses it for specific use). Obviously they would have to pay the photographer for the photo as well as the usage rights. Clever photographers would know about this, and simply offer to release the photo under CC-BY. With a big enough celebrity that attribution is not bad too have plastered all over the internet either (and they still got paid for the work).