This article brings up some really good points. Ultimately schools are obsessed with rankings because alum and prospective students are also obsessed with ranki

This article brings up some really good points. Ultimately schools are obsessed with rankings because alum and prospective students are also obsessed with rankings. The rankings do a really good job of enthralling the consumer and making it competitive to get into college. I graduated in 2009. In that same year we got a new president. He pledged to move the school up in the rankings from 22 in a welcome speech. The crowd gave a standing ovation.