It’s way more impactful to manage the words on the page, since those are a source for other Internet actors like search engines and AI. It’s also way easier to

It’s way more impactful to manage the words on the page, since those are a source for other Internet actors like search engines and AI. It’s also way easier to hide the fingerprints of text changes, so there are PR agencies that specialize in that. Wikipedia is not a source for images, though, it’s a client. And it’s harder to hide fingerprints since you have to disclose ownership of the copyright in order to issue Wikipedia a license to use the image.