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I feel like Tesla is more equipped to be a first-generation brand, when sheer novelty is a big part of the product appeal. You can get away with weird user int
by hakfoo 2y ago
I feel like Tesla is more equipped to be a first-generation brand, when sheer novelty is a big part of the product appeal. You can get away with weird user interfaces and marginal quality when you're the only major mainstream EV brand on the market.
It takes an entirely different product vision to compete in a second-generation market, when customer preferences have solidified and "we're the only product on the market" no longer cuts it.
In 2035, we'll be cross-shopping Corolla and Civic EVs that offer no surprises whatsoever. Will Tesla's atypical design choices be considered whimsical and niche (think Saab or Subaru) or just signs of failing to understand what consumers in a mature market want (like Suzuki or Jaguar)
- m463 2y ago> first-generation brand You might be right. I have seen a LOT of other EVs on the streets now. Plenty of Kias and VWs. More than cybertrucks.