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The margins on the iPad are rather substantial. I don't see why the Surface can't give up 50% of the margin and still be OK (although they don't have the econo
by kenjackson 14y ago
The margins on the iPad are rather substantial. I don't see why the Surface can't give up 50% of the margin and still be OK (although they don't have the economy of scale or supply chain infrastructure as well understood).
I'd like to see the 16GB RT come in at $429 (why is +8GB so expensive on tablets and phones, but cheap when I go price it in the market?).
The Surface Pro should find some way to start at $699. That might be a no frill version.
And they should make sure that they sell the cover/keyboard separately. That way it keeps the "price" of the device down.
- sixothree 14y agoMicrosoft is being aggressive with the design of this product. Maybe there's a chance they'll be aggressive with the price as well. $429 is probably the very high top end of what I would consider paying for a device that can't run windows software, has no ecosystem, and has a high likelihood of being abandoned in a year or so. $699 would be an extremely attractive price for a ultrabook replacement. So I highly doubt it will be so cheap.
- barista 14y agoAlso to consider is that Surface already comes with Office and other apps built in. I'd certainly pay more to get those apps on my tablet.