Too reductive. Businesses differentiate to create revenue. Standardization and commoditization are important strategies as well. “Commoditize your complementar

Too reductive. Businesses differentiate to create revenue. Standardization and commoditization are important strategies as well. “Commoditize your complementary goods” and all that. A web design shop may want to visually differentiate and therefore not use openui. But a restaurant that just wants to have a simple website probably doesn’t want either 1) a crappy looking website, or 2) to invest heavily in web design