A use case I can see is for people who are dependent on things like insulin or other temperature sensitive medications. If you have to get out a dose every few

A use case I can see is for people who are dependent on things like insulin or other temperature sensitive medications. If you have to get out a dose every few hours or even every day or two, you might not be able to rely on thermal mass, and if you have a month's prescription or more on hand, it could cost thousands to replace if it perishes during the power outage. You could probably run a dorm-style mini-fridge for a lot longer than a 25-cubic-foot side-by-side, and it would be perfect for that case. Hell, buy the guts of a $79 dorm fridge, bolt the Pila product inside the chassis, and sell it as a "medical supply" for 10 times its cost-of-goods.