All rents are set by the market's willingness and ability to pay. No matter whether you're the 40th percentile (a vacancy-sensitive landlord) on price or the 9

All rents are set by the market's willingness and ability to pay. No matter whether you're the 40th percentile (a vacancy-sensitive landlord) on price or the 90th (a vacancy-insensitive landlord), the dollar value of the underlying distribution is defined by the market's willingness and ability to pay. If that goes up, the entire distribution moves to the right.