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This isn't really about giving anyone a deal Once it detects who you are, it'll check to see how much money you have and jack up all their prices if they think
by autoexec 2y ago
This isn't really about giving anyone a deal
Once it detects who you are, it'll check to see how much money you have and jack up all their prices if they think you can afford it. Get a new job that comes with a 10% raise? Your prices at McD's will all go up by 10%.
It'll algorithmically determine how much money you're willing/able to spend to ensure that you're always forced to hand over the most money they can possibly get from you.
- m463 2y agoCome on, they won't raise prices if you have more money. (they will just have high prices, and lower them until less wealthy can buy)
- autoexec 2y agoThey absolutely will. The problem with just setting a high price is that they'd be leaving money on the table whenever anyone who could afford even higher prices comes through. That's what they want to eliminate. Even if you aren't earning more money the algorithm will constantly be testing you by jacking up prices to see what you'll endure under which circumstances. Screaming kids in the car with you? You'll probably put up with an extra 38.33 cents for those happy meals. Looking tired? A recent death in your family? Do your resent social media posts indicate that under more stress? Enjoy higher and higher prices to stress-eat your comfort foods peasant. I don't see any of the backlash Wendy's got for this kind of bullshit either.
- m463 2y agowith the upsell, why not both?
- Spivak 2y agoLook, I'm all excited over the incoming cyberpunk dystopia but no they won't be able to do this. They still have posted menu prices and folks will be pissed if prices ever go up from what they're expecting to pay.
- xpl 2y agoThey would probably be able to do it if the listed prices were fixed, but they provided a personalized discount that would vary depending on who you are.
- Spivak 2y agoThis is already how the app works and indeed pretty much every form of price discrimination runs this way. It's just that that the "who you are" part often isn't as obvious because you'll just encounter a coupon code and not realize that by virtue of you seeing it you're part of a specific demographic they're targeting. But the reverse of raising prices beyond menu price depending on who you are will get pitchforks.
- somerandomqaguy 2y agoMaybe? Supposedly there's a McDonalds out in Denver's that's removed it's inside digital menu boards. Kiosks only. https://kioskindustry.org/mcdonalds-kiosk-counterless/ https://kioskindustry.org/mcdonalds-kiosk-counterless/ Not sure how much of a trend this is though.
- autoexec 2y agoDigital signs and apps are what they're pushing on us now. There are already restaurants that don't have any kind of printed/posted menu at all and you're expected to use your phone to scan a QR code. There's no telling if the prices shown to you on your device are the same as what the person behind you in line will see. There are also already restaurants that have different prices when you use their app which helps condition you to accept that prices will differ from person to person or even day to day. You're right that people don't care for discriminatory pricing though. People's objection to the practice is the only thing that's been keeping it from being more widely used already (https://link.springer.com/article/10.1057/s41272-019-00224-3 https://link.springer.com/article/10.1057/s41272-019-00224-3) They stand to make money hand over fist from it though so we're going to see company after company testing it, pushing the boundaries of what we'll accept and normalizing the practice. Without regulations making discriminatory pricing illegal in certain settings, it's basically inevitable that we'll see it more often.
- euroderf 2y agoSo, they are copying Oracle ?