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Keeping it in a local context: Lidl sells coffe beans for 200kr/kg. That is pretty cheap coffe and they probably have very high margins on it. Zoegas fairtrade

Keeping it in a local context: Lidl sells coffe beans for 200kr/kg. That is pretty cheap coffe and they probably have very high margins on it. Zoegas fairtrade beans are perhaps twice that price. That is premium coffe. (like Barilla is a premium pasta, Galbani makes premium mozarella, Alfa Romeo makes premium cars, Rotari prosecco is a premium sparkling wine). If you go far beyond that, you are in high end territory. (Ferrari vs Alfa Romeo, champagne over prosecco). There is no limit to what you can spend to get the most unique flavour experiences. And trying it back to the very root of this thread. A random, generic café that charges 8$ for a single shot espresso, does not need to do that because the cost of beans is killing them. The cost of beans is essentially nothing, unless you are a one-in-a-thousand speciality coffe house.

Kirby64 2y ago
> If you go far beyond that, you are in high end territory. (Ferrari vs Alfa Romeo, champagne over prosecco). There is no limit to what you can spend to get the most unique flavour experiences. I really don't agree with that. $20/kg of coffee is quite cheap, at least in the US. Maybe Sweden has wildly cheaper coffee prices, but I doubt that. $20/kg equates to roughly $6.80 per 12oz, which is below the bottom end of coffee prices you can find in a store if you're buying 12oz bags. A normal 'specialty' coffee costs at least $14/12oz (or, ~$40/kg). That coffee is nothing particularly extraordinary. In car analogies, that would be the equivalent of a low-end Lexus or Mercedes.
- apelapan 2y ago
  The Lidl-coffe is very cheap at $20/kg! That is my definition of what is currently the cost of low-end, budget-beans. Stepping to twice the price of the low-cost beans is my definition of premium. Like going from a 30k Fiat to a 60k Alfa Romeo.
  - Kirby64 2y ago
    > Stepping to twice the price of the low-cost beans is my definition of premium. Like going from a 30k Fiat to a 60k Alfa Romeo. Your definition of premium isn’t based in reality, though. It’s more equivalent to going from a $5000 motorcycle to a $10000 used car, to continue straining the car analogy. If the $86/bag coffee is the equivalent of a Ferrari, then scaling down by the same amount would be your $60k car. Which would be like paying $14/bag (for 12 oz of coffee).

Kirby64 2y ago

> If you go far beyond that, you are in high end territory. (Ferrari vs Alfa Romeo, champagne over prosecco). There is no limit to what you can spend to get the most unique flavour experiences. I really don't agree with that. $20/kg of coffee is quite cheap, at least in the US. Maybe Sweden has wildly cheaper coffee prices, but I doubt that. $20/kg equates to roughly $6.80 per 12oz, which is below the bottom end of coffee prices you can find in a store if you're buying 12oz bags. A normal 'specialty' coffee costs at least $14/12oz (or, ~$40/kg). That coffee is nothing particularly extraordinary. In car analogies, that would be the equivalent of a low-end Lexus or Mercedes.

apelapan 2y ago
The Lidl-coffe is very cheap at $20/kg! That is my definition of what is currently the cost of low-end, budget-beans. Stepping to twice the price of the low-cost beans is my definition of premium. Like going from a 30k Fiat to a 60k Alfa Romeo.
- Kirby64 2y ago
  > Stepping to twice the price of the low-cost beans is my definition of premium. Like going from a 30k Fiat to a 60k Alfa Romeo. Your definition of premium isn’t based in reality, though. It’s more equivalent to going from a $5000 motorcycle to a $10000 used car, to continue straining the car analogy. If the $86/bag coffee is the equivalent of a Ferrari, then scaling down by the same amount would be your $60k car. Which would be like paying $14/bag (for 12 oz of coffee).