I agree, in fact I think the ephemeral approach incentivizes unwanted behavior. i.e. to me social media needs to become less addictive. If you force someone i

I agree, in fact I think the ephemeral approach incentivizes unwanted behavior. i.e. to me social media needs to become less addictive. If you force someone into a habit that they have to check every day lest they miss something, you get a FOMO-driven reinforcement of habit and/or even addiction.