3 ms·
Metro AG is not a brand recognized by the public. People only know the names of its retailers. I live in an area with those stores, and if you asked any random
by Gring 14y ago
Metro AG is not a brand recognized by the public. People only know the names of its retailers. I live in an area with those stores, and if you asked any random passerbys what "Metro" is, they would come up with references to public transport, not Metro AG.
This is also not the first time Metro AG pressed other brands that are interacting with the public into a name change. It did the same thing with the free european commuter's newspaper "Metro", resulting in a name change in at least one country (Switzerland).
http://www.guardian.co.uk/media/greenslade/2008/sep/22/europe2 http://www.guardian.co.uk/media/greenslade/2008/sep/22/europ...
http://en.wikipedia.org/wiki/Metro_International http://en.wikipedia.org/wiki/Metro_International
- Argorak 14y agoSorry, but thats no true. Metro does have stores called METRO which are well known and they do have electronics departments (hence the reference to being able to buy "Metro" at "Metro"). Not internationally maybe, but in Germany, everyone knows Metro as a cash and carry store as well. http://www.n-tv.de/img/67/674025/O_1000_680_680_metro.jpg http://www.n-tv.de/img/67/674025/O_1000_680_680_metro.jpg And as I said: even if Metro AGs claim is not valid, they are not one to piss off as someone who sells electronics or software.
- Gring 14y agoInteresting. So close and I've never heard of them. But it's a wholesale retailer, e.g. it's targeted towards registered professional customers rather than end consumers. My point still stands, the large majority of the public does not interact with them. Source: http://en.wikipedia.org/wiki/Metro_Cash_and_Carry http://en.wikipedia.org/wiki/Metro_Cash_and_Carry
- Argorak 14y agoClose to a Metro store, having access to a Metro card is like having a driving license: most people have it or they don't want it. I would say that most of the customers there are not "professionals". I live close to one and use it as a supermarket. Also, Microsoft does also sell to professional customers, so it is still a conflict of interest. And, my point also stands: I don't care whether Metros claim is valid or not. They are a major distribution partner and Microsoft is depending on them. This is why they can strong-arm Microsoft rather than having to go to court. I don't care the slightest about the "normal people"-argument, because it doesn't matter.
- nodrama 14y agoWholesale yes, but it's easy to get a card if you really want, and a lot of people in Romania have a card. Also you can get a one day pass. Worth it, because they negotiate very low prices with the suppliers. When MS came with the name Metro, I knew that there might be some problems, but then I thought that for sure MS has an army of lawyers and they figured everything out.