I definitely think so. Better public perception will affect employee morale and retention, user retention and engagement and overall growth of the company. Whe

I definitely think so. Better public perception will affect employee morale and retention, user retention and engagement and overall growth of the company. When you think about Facebook right now all you think of is the IPO, Nasdaq problems, investment banks, millionaires, advertising, mobile monetization etc. You aren't think of the profound impact that Facebook has had and will have on the world. I know I personally have had distant family members contact me through Facebook that I never would have met otherwise. So I am sure there are some amazing stories to tell.