4 ms·
Advertising is a monetization strategy. I'm asking how do you quantify the underlying value. As a consumer of news, how am I richer now than I was before read
by jaredwiener 2y ago
Advertising is a monetization strategy.
I'm asking how do you quantify the underlying value. As a consumer of news, how am I richer now than I was before reading? And is it possible to put a number on it?
- bobthepanda 2y agoIf you consume listicles and you like them that's value enough. (Buzzfeed) If you enjoy crosswords, new recipes, or product reviews, that also has some value people are willing to pay for. (NYT) Historically, journalism has mostly been finding out about what cross-subsidy works, whether that's real estate, sports, scandalous gossip, etc. that people will actually pay for. There isn't a whole lot of people paying for just the main stories for the news.
- jaredwiener 2y agoThats kind of my point. The people who have figured out that value, i.e. Bloomberg, WSJ, Politico Pro, etc -- charge for the value. The ones that haven't are the ones figuring out other monetization strategies.