Agreed. The conversation we should be having is, "How do we enable content ownership in a post-physical media era while preserving the rights and freedoms of ph

Agreed. The conversation we should be having is, "How do we enable content ownership in a post-physical media era while preserving the rights and freedoms of physical media ownership, i.e. personal backups, content transcoding for personal use, lending to friends and family, etc", not "How do we preserve physical media". The content and the flexibility of use is the point, not the medium. It's why DRM is antithetical to consumer use, as its function isn't to stop piracy so much as to promote difficulty of use (and therefore drive revenue). Switching to subjective preferences, I'd much rather be able to buy DRM-free 4K HDR encodes with my customer ID invisibly watermarked into the content to combat piracy, rather than yet another DRM-enabled service. It's how music sales generally work (sans the watermarking), and the industry seems perfectly fine with their post-DRM reality.