"It's from the New Yorker. The most important magazine of our time. Probably the most important magazine that ever was." (From a vaguely-remembered 1990s-era

"It's from the New Yorker. The most important magazine of our time. Probably the most important magazine that ever was." (From a vaguely-remembered 1990s-era ad campaign that I thought was excruciatingly self-indulgent at the time, but which evidently worked.)