I think of Apple like I think of Disney: _consistently good_ products. Maybe not the best in all the things all the times, and some duds from time to time, but

I think of Apple like I think of Disney: _consistently good_ products. Maybe not the best in all the things all the times, and some duds from time to time, but if you blindly hit "play" on a Disney movie you're going to be watching something at least pretty good.