4 ms·
> "knowing what people are going to want by the time it's ready to ship" Isn't that Product rather than Marketing?
by Kudos 2y ago
> "knowing what people are going to want by the time it's ready to ship"
Isn't that Product rather than Marketing?
- astrange 2y agoSame function at Apple. There isn't a separate "product" division and there aren't "PMs" with power (though there are some job site postings for them… in the marketing division.) That doesn't make sense at a functionally organized company where the execs and designers decide everything - Jobs and Ive were the "product" people. IIRC the advertising people are called Marcom or "marketing communications".
- brookst 2y agoSome companies run this as “inbound marketing” (collecting needs, understanding market size) versus “outbound marketing” (advertising, conferences).