They bought into the lie that their car would be an "appreciating asset": https://www.businessinsider.com/musks-claim-teslas-appreciate-value-post-purchase-flo

They bought into the lie that their car would be an "appreciating asset": https://www.businessinsider.com/musks-claim-teslas-appreciate-value-post-purchase-flopped-2024-3 https://www.businessinsider.com/musks-claim-teslas-appreciat... https://www.businessinsider.com/elon-musk-claim-that-tesla-cars-will-appreciate-in-value-likely-wrong-experts-2019-4 https://www.businessinsider.com/elon-musk-claim-that-tesla-c...