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Blackberry's Bizarre Pivot
- Zenst 14y agoBlackberry have liscenced there blackberry connect to other mobile makers for a while, they did not invest as much into as they should of and alot of them dropped it. Now with there new OS they realy should liscence it out there and in many ways its far from bizarre or indeed a pivot move. QNX which there os is based upon has and still has other people who use it, so its not realy a new area in many respects. Remember there email service is not the OS. Personaly I realy welcome the day when the hardware and the phone are somewhat seperate in that you can get a phone and pick from a selection of OS's you can boot upon it. In that Blackberry should realy look at offering the ability to boot there phones with say windows OS and android as well as there native offering. Those who want the BB OS can have it, those who don't will have the option to buy there hardware and run android or windows OS upon it. The efforts involved weighed against the return and exposure to sudo-closed markets/customers is realy to me a no brainer. But sadly they realy do manage to mismanage things. What I think is worrying and concerning is they made hardware for a OS launch that got pushed back, they now have hardware that is not getting any more in date waiting for there OS. They could release the London phone with windows or andoid now without diluting there brand and offer the BB OS later when it is ready. Sadly with what I have seen of the new BB10 OS and the timescales it is taken to do what should be ther ebread and butter kind of applications is so far apart that if they said they had one single person working on it I would not be shocked. If they can get others to use there OS - good for them, but until anything is released and out in the publics hands it is just vapourware (not used that term in a while - makes me feel all fuzzy inside :).