my understanding is that he just got a bit too involved with the culture wars online, a la JK Rowling and your nutso uncle/conspiracy-obsessed facebook friend,

my understanding is that he just got a bit too involved with the culture wars online, a la JK Rowling and your nutso uncle/conspiracy-obsessed facebook friend, but he's just that much more exposed to influence, and that much more powerful, and then he semi-accidentally locked himself into it by buying twitter. I really don't think there's a genius play at the end of it all, or even that it's corruption