I recently got selected to take a survey on changes they are rolling out. I took the survey on a lark. They are turning it into Digg. Giant ads after the first

I recently got selected to take a survey on changes they are rolling out. I took the survey on a lark. They are turning it into Digg. Giant ads after the first result of every content listing page pushing most results far below the fold. Its going to cause a mass exodus.