Well I think part of it might be because these people grew up eating meat and like the taste and texture of it but don't want the negative aspects associated wi

Well I think part of it might be because these people grew up eating meat and like the taste and texture of it but don't want the negative aspects associated with meat. As others have said, it's not something that we would want at every meal or every day. But, maybe you will be the one who will be eating this fake meat instead. It's just as much for you as it is for a vegetarian.