In addition to bundling, Google has also been massively pushing it via ads. As far as I know Chrome is the only thing that has been advertised on Googles famou

In addition to bundling, Google has also been massively pushing it via ads. As far as I know Chrome is the only thing that has been advertised on Googles famously clean "front page" before making a search. That tells me something about how important it has been for them to push it. There's also the way they've used deceptive ads ("download a better browser") to me and many other Firefox users over the years. (No, a browser that leaks my browsing habits to the worlds biggest advertising company while not supporting vertical tabs a decade after it entered the market certainly isn't best for me.)