At the risk of sounding like a vegan fanboy, there could be a lot of money in this. The article said that currently it's not cheaper to produce than factory far

At the risk of sounding like a vegan fanboy, there could be a lot of money in this. The article said that currently it's not cheaper to produce than factory farming, but I think it's only a matter of time for that to happen and as such something that tastes like meat and is healthier should make the producers rich. The meat industry is a billion dollar industry with a lot of inefficiencies. This won't just be for vegetarians. I think this isn't just converting some meat eaters to eating "fake" meat (perhaps at the start) but to actually change the industry.