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You’re standing in the aisle at the supermarket, looking at the soda. Everything is in stock. What do you grab? Most people make the same decision for their ent
by toasterlovin 2y ago
You’re standing in the aisle at the supermarket, looking at the soda. Everything is in stock. What do you grab? Most people make the same decision for their entire life: Coke. That is the moat that Pepsi has been trying to overcome for decades.
- sumedh 2y ago> That is the moat that Pepsi has been trying to overcome for decades. Pepsi makes more revenue compared to Coke. Shouldn't it be Coke who should be trying to do what Pepsi is doing?
- toasterlovin 2y agoAccording to this[0], Coke (the cola brand, not the company) has a ~19% soft drink market share in the US vs. Pepsi at ~8%. This[1] has Coke (the company, not the cola brand) at a 69% market share of the US soft drink market vs. Pepsi 15 27%. Pepsi is a larger company, though, because they own a bunch of snack food brands whereas Coke is beverages only. 0: https://www.wfaa.com/article/news/local/us-soda-rankings-coke-pepsi-dr-pepper-cola-market-share/287-042fd9e5-ab99-4362-82fc-bc97cc54dff4 https://www.wfaa.com/article/news/local/us-soda-rankings-cok... 1: https://www.investopedia.com/ask/answers/060415/how-much-global-beverage-industry-controlled-coca-cola-and-pepsi.asp https://www.investopedia.com/ask/answers/060415/how-much-glo...