3 ms·

I highly recommend reading Marshal McLuhan's book Understanding Media: The Extensions of Man from which that phrase originates (and not just a Wikipedia summary

• ndm000 2y ago
  There is a comment in the intro of that book about the pinnacle of human labor being the simulation of consciousness. Very prescient for being written in the 60s.
• mlekoszek 2y ago
  And as a follow-up, Lewis Mumford, Technics and Civilization. Where McLuhan argues technologies shape worldviews, Mumford argues worldviews also shape technologies. And then perhaps into the world of science and technology studies (STS), where these questions are explored more deeply, and specific cases are examined.