It's also the case that e.g. Amazon will rarely show the exact product you search for, and will instead promote an equivalent product that pays them for placeme

It's also the case that e.g. Amazon will rarely show the exact product you search for, and will instead promote an equivalent product that pays them for placement - often extremely similar looking. Web searches are getting worse too, with AI-generated content letting scammy alternatives look more professional than ever. We're circling back to links being king.