3 ms·
Wouldn't a more narrow specific audience you need to target and market be more expensive than a broad campaign? If you use a broad campaign that's targeting mo
by tonetegeatinst 2y ago
Wouldn't a more narrow specific audience you need to target and market be more expensive than a broad campaign?
If you use a broad campaign that's targeting more people overall due to a larger pool of potential users...you should see more customers. And a more generic less targeted ad should be cheaper per click or whatever KPI.
- t-3 2y agoLow-margin, high volume products for low income people don't sell on advertisement, they sell on price. You need the economies of scale, and that requires tons of upfront capital investment.