Despite the actual performance and product implementation, this suggests to me Apple's approach was more strategic. That is, integrating use of their own model

Despite the actual performance and product implementation, this suggests to me Apple's approach was more strategic. That is, integrating use of their own model, amplifying capability via OpenAI queries. Again, this is not to drum up the actual quality of the product releases so far--they haven't been good--but the foundation of "we'll try to rely on our own models when we can" was the right place to start from.