What if... primate species overcame the inexplicable obsession of playing with balls? Or, in the modern world, even just the obsession of watching other primat

What if... primate species overcame the inexplicable obsession of playing with balls? Or, in the modern world, even just the obsession of watching other primates play with balls on television while drinking alcohol and fighting over who played with the ball best? It's always been a mystery to me...