The whole market is one big price discrimination where you spend time to avoid getting ripped off by shameless decoy prices. I haven't noticed Amazon being rout

The whole market is one big price discrimination where you spend time to avoid getting ripped off by shameless decoy prices. I haven't noticed Amazon being routinely less for any category. It is generally more for household items, but that still isn't a hard rule. If you're not shopping around, you've already lost - most other large retailers have free shipping as well, and frankly it's often quicker than Amazon's slow spiteful shipping. Really I want some user-representing local-first software that searches many stores with one query. Of course these sites fight tooth and nail to make that comparison harder (the main point of captchas). Still maybe we'll get there as the surveillance industry enters its screw-turning extractive phase. As for (sub)Prime, it still boggles my mind that people pay for it as an ongoing subscription. I activate the free trials when they're conducive to some other goal (eg fixing/making something that's going to require a bunch of iterated rounds of parts). Between my account, my partner's account, and my "business" account (more price discrimination, hooray!), I'd say there's a free trial more than half the time. And the once or twice a year I need something quick and don't have a trial, there's always the $2 for one week option. (Also, I'm sure it's been mentioned elsewhere in this thread - one of the "economic blackout" flyers has March 7-14 as Amazon-specific boycott. I don't think this kind of thing is going to move the needle on overall revenue any time soon, but rather it's about sending some kind of message to the neofascists and those who readily support them. Frankly we need many more of these days. And if that seems inconvenient, look at it as practice for when we're back to full blown Trumponomics with empty store shelves everywhere)