My Advice to Anyone Working on Something They Think Is Important

If you’re building and no one’s showing up right now - don’t just wait. You need the reps. And who’s going to give you the reps? Your local event. The niche meetup. The tiny club of people in your town or the bigger town just the next few over who geek out over this stuff. You’re not selling to them - so it doesn't matter. So teach with everything you've got. And guess what? In the process: You’ll learn how to teach. You’ll learn how to speak. You’ll get better at explaining your product, your vision, your mission, and yourself. And the best part? The fear of failure is ZERO - because you’re not losing business for trying. No one's judging. No one's walking away thinking, "Well, I was gonna buy their SaaS, but now I won't." In fact, you might even be surprised who stays after, thanks you for your time, and shares the little thing you helped nudge along for them. All because you tried. Someone else got better, closer, smarter! What actually happens is you sharpen your message. You figure out how to say it in a way that clicks. And when the time comes to speak on a bigger stage, to the zoom room of 100,000, or on that platform - the one that does matter - you’ll already know how to deliver. So if you’re sitting on a product but struggling to get traction, stop tweaking your landing page for the 17th time. Find a local event. Show up. Speak. Get the reps. Your SaaS (and future self) will thank you.