I think, given the target demographic, I'll let this one slide. It is oriented towards Males in the UK, who predominantly enjoy football. Gender profiling/stere

I think, given the target demographic, I'll let this one slide. It is oriented towards Males in the UK, who predominantly enjoy football. Gender profiling/stereotypes can actually be a very useful took for catching the low hanging fruit. For example, I work for a company who's primary demographic consists of males between 18 and 40 with an interest in American Football (NFL). So, of course, I'm going to try to target the largest set of users when trying to acquire new customers.