The other issue with A/B is the imbued bias that comes from [TEAM] on [THING] Meaning TEAM A has a want, and TEAM B has a want.. and its not about best feature

The other issue with A/B is the imbued bias that comes from [TEAM] on [THING] Meaning TEAM A has a want, and TEAM B has a want.. and its not about best feature its about "I told you so" AB testing is great for sussing out use-flow-patterns, but oft may be used for ego (design team) testing...