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http://cl.ly/image/3z33443u2P0Z http://cl.ly/image/3z33443u2P0Z Where's the "Do I look like I give a toss about football?" button? Seriously. I thought we'd got

http://cl.ly/image/3z33443u2P0Z http://cl.ly/image/3z33443u2P0Z Where's the "Do I look like I give a toss about football?" button? Seriously. I thought we'd gotten past gender-profiling and stereotypes back in the 90s.

ericcholis 14y ago
I think, given the target demographic, I'll let this one slide. It is oriented towards Males in the UK, who predominantly enjoy football. Gender profiling/stereotypes can actually be a very useful took for catching the low hanging fruit. For example, I work for a company who's primary demographic consists of males between 18 and 40 with an interest in American Football (NFL). So, of course, I'm going to try to target the largest set of users when trying to acquire new customers.
ankushsehgal 14y ago
updated for you buddy, you might need to refresh a couple times to grab the new javascript though http://cl.ly/image/3Q0I0B231519 http://cl.ly/image/3Q0I0B231519
- andrewaylett 14y ago
  Much better, thank you.
mnicole 14y ago
Came here to post about this. I am clearly not the target demographic (though there's logic in place for me), but asking me which player is offsides and then my two options are "I'm a female, A" or "I'm a female, just show me a picture of Beckham" is.. sigh. Then I choose the former to avoid a track of assumptions and I'm told "You're a woman that knows her sports, that's hot!" and "I wish I had a fembot like you," (this one is actually kind of cute, out of context of the others) and because I didn't know the final product was underwear (again, maybe a UK brand thing) "The best way to a man is through his pants," was somewhat confusing. In the end, I just want to buy my SO something nice, not get a barrage of condescending, assumptuous banter in the process. Additionally, I wasn't actually 100% which player was offsides, so I automatically felt like I didn't belong and it was because of my gender. That's a terrible way to make a user feel if, in the end, you're just trying to sell them something.

ericcholis 14y ago

I think, given the target demographic, I'll let this one slide. It is oriented towards Males in the UK, who predominantly enjoy football. Gender profiling/stereotypes can actually be a very useful took for catching the low hanging fruit. For example, I work for a company who's primary demographic consists of males between 18 and 40 with an interest in American Football (NFL). So, of course, I'm going to try to target the largest set of users when trying to acquire new customers.

ankushsehgal 14y ago

updated for you buddy, you might need to refresh a couple times to grab the new javascript though http://cl.ly/image/3Q0I0B231519 http://cl.ly/image/3Q0I0B231519

andrewaylett 14y ago
Much better, thank you.

mnicole 14y ago

Came here to post about this. I am clearly not the target demographic (though there's logic in place for me), but asking me which player is offsides and then my two options are "I'm a female, A" or "I'm a female, just show me a picture of Beckham" is.. sigh. Then I choose the former to avoid a track of assumptions and I'm told "You're a woman that knows her sports, that's hot!" and "I wish I had a fembot like you," (this one is actually kind of cute, out of context of the others) and because I didn't know the final product was underwear (again, maybe a UK brand thing) "The best way to a man is through his pants," was somewhat confusing. In the end, I just want to buy my SO something nice, not get a barrage of condescending, assumptuous banter in the process. Additionally, I wasn't actually 100% which player was offsides, so I automatically felt like I didn't belong and it was because of my gender. That's a terrible way to make a user feel if, in the end, you're just trying to sell them something.