Porsche just had the best year for the 911 ever. I think the low-end sportscar market probably isn't highly profitable, but I think that if nissan had pursued a

Porsche just had the best year for the 911 ever. I think the low-end sportscar market probably isn't highly profitable, but I think that if nissan had pursued a strategy other than "these sports car platforms were good once, let's never update them more than absolutely necessary" they would have the credibility to justify continuing to innovate closer to the top end of the market. I think there's also intangible benefits related to brand image. Toyota doesn't sell millions of Supras or 86, but it's enough to break out of the "prius and rav4" mentality of the brand.