Right, as I said, it’s highly scalable. The overall industry is big but the value of any one person’s data isn’t. Your location data is already being sold by y

Right, as I said, it’s highly scalable. The overall industry is big but the value of any one person’s data isn’t. Your location data is already being sold by your phone provider and various apps you use. They’ve got way more than your car ever will. Facebook knows more about your location than your car ever could if you use their apps, and again, they get on the order of a few tens of dollars a year from it. And they own their own ad network. Cars start at over $25k, your data isn’t worth a meaningful percent of that. It’s simple numeracy.