It's all a bit reminiscent of Ratner's. For those who don't know Ratner's was the UK's biggest jewelry chain and did very well until their boss joked about thei

It's all a bit reminiscent of Ratner's. For those who don't know Ratner's was the UK's biggest jewelry chain and did very well until their boss joked about their cheaper products being total crap, which was then picked up by the press which caused people to stop buying there which caused the chain to go bust. Likewise here. Musk (maybe jokingly?) does a nazi salute, sales fall 50%, we will see how it goes. Ratner is still around and launched a new jewlery brand which is doing ok.