I don't think so. Easy is not homogenous. This ad doesn't show novice users browsing the web or reading their work e-mail without running into trouble. I think

I don't think so. Easy is not homogenous. This ad doesn't show novice users browsing the web or reading their work e-mail without running into trouble. I think the ad is effective because the Genius doesn't help them with things that are "supposed to be easy." It shows that with just a little help from the Genius Bar, the novice users can do things they'd never dream of figuring out on their own. This ad targets people who would never expect even the "easiest" computer to let them make home movies or do their own presentations.