They want attention for sales from a younger demographic. That is because old people are too set in their ways to be willing to buy newer models and getting the

They want attention for sales from a younger demographic. That is because old people are too set in their ways to be willing to buy newer models and getting the young to adopt it will eventually produce a new generation of old people who will only buy it. That is how Toyota killed the Avalon. They chased after young people by making the car weirder and weirder, and then the people who actually wanted it could not stand to look at it anymore. That is my personal opinion that is the result of a small sample set of observations.