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I'm glad that Jason has decided to start throwing data behind his design decisions. It's certainly easy to go overboard on data collection, but a little good d
by teej 18y ago
I'm glad that Jason has decided to start throwing data behind his design decisions. It's certainly easy to go overboard on data collection, but a little good data is better than no data at all.
Quick story - a company I used to work for decided to A/B test their signup page. Everyone in the company could submit their "version" of the page. In the end, the best performer was the secretary, while the worst performer was the marketing guy.
- pstinnett 18y agoAgreed. It also gives a good place to point back to when recommending to go simple rather than extravagant on design decisions.
- staunch 18y agoNot surprising. To do sales well you really have to be able to step back and think like someone who knows nothing about what you're selling. Hard for someone who's been buried deep in a project for a long time. One of the reasons I love trade shows. By the end of a few days talking to potential customers at a booth you'll have a rock solid pitch.