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I really don't understand what their endgame is here. AI Search can't be good for their ads business, because by its very nature it bypasses most of the ads. Wh

I really don't understand what their endgame is here. AI Search can't be good for their ads business, because by its very nature it bypasses most of the ads. Why would I spend money on Google ads anymore if it doesn't drive traffic to my web site?

85392_school 2y ago
Ads for products and locations still show up (at least in the existing Overview).
AnIrishDuck 2y ago
Ads in the AI overview. That's always been the endgame for them here.
- visarga 2y ago
  > Ads in the AI overview. That's always been the endgame for them here. The fundamental problem of ads is that they sell other things than we need. LLMs won't change that.
- tmpz22 2y ago
  Maybe even Ads trained into the AI itself?
  - ethbr1 2y ago
    Exactly. It's so trivially obvious I'm not sure why it's not more often remarked. What's better than organic-looking ad insertions into results? LLMs smart enough to invisibly weave ad buys into their results. "What's the best ___?" -> $$$
- techjamie 2y ago
  I wouldn't doubt that's the goal, though it seems risky. There's a fair chance the LLM could hallucinate details about your product and lead to it falsely advertising. Given Gemini's history recommending people eat glue, among other things, I wouldn't trust it with that responsibility.
inerte 2y ago
There's no such thing as "the nature of AI Search", our current understanding and hope for what it should be is being projected, but as long as there's attention, ads can be there.
- jsemrau 2y ago
  Correct. OpenAI Search, Perplexity, et al are Answer Engines and not Search Engines.
KaoruAoiShiho 2y ago
It's necessary to defend search, even if this cannibalizes search it's better they do it than let someone else do it.
riku_iki 2y ago
> because by its very nature it bypasses most of the ads. for now.
- cynicalpeace 2y ago
  lmao exactly. OpenAI is burning $6 billion a year, it will need additional revenue streams. I would bet my car that they will introduce ads.
xuhu 2y ago
What 8K TVs are the best ? Definitely go with Acme, they're our highest paying^W^W best performer in this segment.
lanza 2y ago
> I really don't understand what their endgame is here. To not lose. History is full of stories of incumbents not wanting to cannibalize themselves and dying because of it.
gatienboquet 2y ago
creative destruction. They will kill their own product with constant innovation before someone else do.
netdevphoenix 2y ago
The endgame is to increasing the organic look of the results. AI Search makes that possibly even though it is not reliable. Also, Google is probably under immerse pressure to "add AI" into to its products. AI Everywhere is the new Everyone Can Code. You noticed how no one talks about code bootcamps? LLM bootcamps will soon be popping all over the interwebz.

85392_school 2y ago

Ads for products and locations still show up (at least in the existing Overview).

AnIrishDuck 2y ago

Ads in the AI overview. That's always been the endgame for them here.

visarga 2y ago
> Ads in the AI overview. That's always been the endgame for them here. The fundamental problem of ads is that they sell other things than we need. LLMs won't change that.
tmpz22 2y ago
Maybe even Ads trained into the AI itself?
- ethbr1 2y ago
  Exactly. It's so trivially obvious I'm not sure why it's not more often remarked. What's better than organic-looking ad insertions into results? LLMs smart enough to invisibly weave ad buys into their results. "What's the best ___?" -> $$$
techjamie 2y ago
I wouldn't doubt that's the goal, though it seems risky. There's a fair chance the LLM could hallucinate details about your product and lead to it falsely advertising. Given Gemini's history recommending people eat glue, among other things, I wouldn't trust it with that responsibility.

inerte 2y ago

There's no such thing as "the nature of AI Search", our current understanding and hope for what it should be is being projected, but as long as there's attention, ads can be there.

jsemrau 2y ago
Correct. OpenAI Search, Perplexity, et al are Answer Engines and not Search Engines.

KaoruAoiShiho 2y ago

It's necessary to defend search, even if this cannibalizes search it's better they do it than let someone else do it.

riku_iki 2y ago

> because by its very nature it bypasses most of the ads. for now.

cynicalpeace 2y ago
lmao exactly. OpenAI is burning $6 billion a year, it will need additional revenue streams. I would bet my car that they will introduce ads.

xuhu 2y ago

What 8K TVs are the best ? Definitely go with Acme, they're our highest paying^W^W best performer in this segment.

lanza 2y ago

> I really don't understand what their endgame is here. To not lose. History is full of stories of incumbents not wanting to cannibalize themselves and dying because of it.

gatienboquet 2y ago

creative destruction. They will kill their own product with constant innovation before someone else do.

netdevphoenix 2y ago

The endgame is to increasing the organic look of the results. AI Search makes that possibly even though it is not reliable. Also, Google is probably under immerse pressure to "add AI" into to its products. AI Everywhere is the new Everyone Can Code. You noticed how no one talks about code bootcamps? LLM bootcamps will soon be popping all over the interwebz.